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Beginner Technical SEO Audit Checklist

A repeatable audit for status codes, canonical URLs, internal links, mobile usability and speed.

Quick answer

A repeatable audit for status codes, canonical URLs, internal links, mobile usability and speed.

Step-by-step instructions

  1. Step 01

    Crawl or manually sample key URLs and note the HTTP status of each.

  2. Step 02

    Check the preferred www/non-www and HTTP/HTTPS redirects for consistency.

  3. Step 03

    Verify each indexable page has an appropriate unique title, heading and canonical URL.

  4. Step 04

    Look for accidentally blocked URLs in robots.txt or noindex meta rules.

  5. Step 05

    Check sitemap.xml and ensure it contains only live, intended canonical pages.

  6. Step 06

    Review internal links for broken paths and orphaned guides.

  7. Step 07

    Test on phone widths and use PageSpeed Insights to investigate slow templates.

  8. Step 08

    Recheck after domain moves or structural changes, recording what changed.

Before you finish: important checks

  • Not every warning from an automated audit is equally important; prioritize errors users actually encounter.

Common problems and fixes

  • Duplicate canonical issues? Check absolute canonical URLs across all static pages.

Frequently asked questions

Are paid tools required?

No; a small site can start with Search Console, basic crawling and manual checks.

Keep this in mind

WordPress, hosting and AI interfaces change. Check the service's current documentation before changing billing, domain DNS, security or important site settings. Rayhan Studio publishes educational help, not guaranteed results.