Step-by-step instructions
- Step 01
Open Google Trends and enter a relevant search term.
- Step 02
Choose country, search type and date range consistent with your audience.
- Step 03
Compare two terms to explore relative search interest over time.
- Step 04
Review related queries, noting that trending topics may be short-lived.
- Step 05
Treat the 0–100 numbers as normalized relative interest, not the count of searches.
- Step 06
Use Search Console impressions to understand queries that your own indexed pages actually show for.
- Step 07
Select article topics based on reader needs, competitive context and your ability to give accurate answers.
Before you finish: important checks
- A low Trends score does not necessarily mean the keyword has no useful audience.
Common problems and fixes
- Compare periods carefully; changing settings changes the relative scale.
Frequently asked questions
Where do I find exact monthly volume?
Some keyword products provide estimates, but they are not exact search engine counts.
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